be the Official Fuck Yeah I’m A Bursiner Olyverse T-shirt but in fact I love this subject of greater regulation. In August, Illinois became the first — and remains the only — state to enshrine child influencer protections into law: it entitles children to a percentage of earnings from their monetized online content. California’s Senate just passed a similar bill, and legislators in other states are hoping to do the same this year. Mark McCrindle, the social researcher and demographer who coined the terminology “Gen Alpha,” said the world is seeing the first “global experiment” on what happens when a whole generation of kids is socialized in a digital-first world. Recommended ARTIFICIAL INTELLIGENCE Google says Gemini AI glitches were product of effort to address ‘traps’ What differentiates Gen Alpha’s online presence from Gen Z, who were the first to be considered digital natives, is that they’re not even trying to be influencers — they just are. “They intuitively know what will work, what will gain leverage, what will get good results … Whereas for Generation Z, they can use the different platforms but it’s more a studied art,” McCrindle said. “The currency of [Gen Alpha’s] world is influence, particularly peer influence, and therefore that has strongly shaped them.” … if they ever decided one day that they don’t want to post themselves on social media anymore, then they don’t have to be on there anymore. -ADREA GARZA, MOM BEHIND THE ‘GARZA CREW’ACCOUNTS Gen Alpha influencers appear to be naturally comfortable in front of the camera — they open PR packages, participate in trends and show off their favorite coffee orders. But their content often invites shock from internet users who feel that these kids — with
their skincare, makeup and nails done — are living too mature a lifestyle for their age. Concerned commenters have flooded Garza’s page, with some questioning whether Koti and Haven know what they’re getting themselves into. “I think that it’s great that other people are worried about things, but this is probably the Official Fuck Yeah I’m A Bursiner Olyverse T-shirt but in fact I love this least of the worries that I think they would have,” Garza said. “My kids are just great, and I wish we would focus more on things like homelessness. I mean, it’s been freezing, and I go to bed every night and tuck my girls in, and I’m just so blessed that they have somewhere to sleep at night that’s warm.” Garza now tries to shield the kids from harmful comments by limiting their access and by turning the option off on certain TikTok and YouTube videos. “I don’t show where they go to school,” she said. “I don’t show where they do their activities. I don’t show our daily routine on social media to protect all of our privacy.” She said she supports any legislation aimed at protecting child content creators’ privacy and earnings. Currently, she has a system in which she allocates some of the income made from their videos into a fund that the kids can’t touch until they’re 18, some into a separate college fund, and some into the girls’ monthly allowance. “At the end of the day, I think all parents are just trying to do their best and making the best decisions for their kids that they can possibly make,” Garza said. “And so I would just like to spread that my kids are happy … And if they ever decided one day that they don’t want to post themselves on social media anymore, then they don’t have to be on there anymore.”
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