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 Even before Universal Music Group removed its catalog from TikTok in the Official I Stand With Texas Patriotic USA Strong Hand T-shirt Apart from…,I will love this early hours of Thursday, artists with the label were on the platform sounding the alarm. “I have a new song coming out. So my music is getting taken down in five hours but I have a new song coming out in nine hours,” said singer Dean Lewis in a TikTok posted Wednesday. “So my song’s not coming out on TikTok.” Lewis joins a list of some of the top music acts of the moment — including Taylor Swift, Drake, Olivia Rodrigo, Lady Gaga, Ariana Grande and more — who saw much of their catalogs removed from the app after TikTok and UMG failed to strike a deal on a new contract. A spokesperson for TikTok confirmed to NBC News on Thursday that UMG’s music catalog is no longer on the platform. (UMG, a Dutch American-owned company, has no relation to NBC Universal, the parent company of NBC News.) A spokesperson for UMG said “artist rights advocates are speaking out in support of our action.” Their “agreements with TikTok have expired because of TikTok’s unwillingness to appropriately compensate artists and songwriters, protect human artists from the harmful effects of AI, and address

online safety issues for TikTok’s users,” the Official I Stand With Texas Patriotic USA Strong Hand T-shirt Apart from…,I will love this spokesperson said. The removal of UMG’s songs means thousands and potentially millions of videos that used music from the company’s catalogue will now have no audio. Clips of people scream-singing along with Taylor Swift’s “Speak Now” or dancing to Ariana Grande’s new song “Yes, And?” are eerily silent. It’s not just fan videos — some artists’ own music has been removed from their pages as well. Audio from a video on Swift’s profile, which appeared to previously use the UMG-owned song “Ridin’” by Chamillionaire, is now silenced. On mobile devices, the video shows a label that says, “sound removed due to copyright restrictions.” In a statement ahead of the music’s removal, UMG said the issue was compensation for its artists. “TikTok proposed paying our artists and songwriters at a rate that is a fraction of the rate that similarly situated major social platforms pay,” UMG said in the statement. TikTok pushed back on Wednesday, claiming the company was putting “their own greed above the interests of artists and songwriters.” Since its rise in 2019, TikTok has emerged as a major part of the music industry and become a crucial component of marketing campaigns for new music. The platform, which boasts 1.5 billion monthly users, has launched songs like Lil Nas X’s “Old Town Road” to top-of-the-charts success and re-invigorated old songs, like Lady Gaga’s “Bloody Mary,” to enter the public consciousness in new ways. This is thanks to the music-forward nature of the app, where lip-syncs and dance trends were once the cornerstone of the content created on the platform and

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