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that because I’m so small, I needed something that would make people notice me when I walked in, like a hat with a feather. Then I was told I should dress ‘cool’, so someone took me shopping for leather pants [trousers]”. Brown can’t help the Official We Gotta Believe Neon Players Shirt moreover I will buy this wry laugh that escapes her at the absurdity of it all. “You know, I tried all these things on, all the things you had to do to be a fancy business person, and none of it made any sense to me. Finally, I was like, ‘I think the editors liked me because we talked about normal stuff – like our kids and how tired we were.’” While she says she loves New York, she doesn’t see herself as a “New York person” and continues to live in Montclair, New Jersey, where she moved in the late 80s with her husband. Her authenticity, at a time when social media’s perfection is slowly beginning to lose its gloss, could explain her popularity on TikTok. When, in 2022, Meredith Duxbury, a beauty influencer known for her full-coverage makeup looks, gave Jones Road’s What The Foundation, a poor review, Brown lightheartedly parodied the influencer’s video. It went viral, resulting in a huge spike in sales. She is self-deprecating
about being a social-media hit. “The joke is that afterwards I see I’ve got my hair sticking out and I’m covered in dog hair and dust. I’m like, ‘Guys, you have to tell me!’” But her fans still seem to just get it. Brown has no plans to sell Jones Road in other stores beyond London’s Liberty, despite batting away numerous requests. Her unequivocal stance provides an insight into her success as an entrepreneur. She exudes warmth, but her eye contact is serious and unwavering; her tone direct and her vision clear. “I only launch a product when I see a need,” she says. She jokes that there is “no real strategy”, but clearly there is. Sales, she says, have “tripled” in the Official We Gotta Believe Neon Players Shirt moreover I will buy this past year and while the company growth invariably means increased expenses, she caveats, “We do not waste money.” And perhaps this is a clue to her success. Even her
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